Digital Strategy

Digital Strategy

Every company has its own digital strategy. Choosing Boostify as a partner to ensure the digital transformation of your business means adopting a digital strategy that is perfectly aligned with the objectives defined in your company's business strategy and marketing mix.

Digitalization

Our skills in both strategic and digital aspects allow us to offer you the most suitable digital communication technologies for your business model.

 

A variety of digital platforms and channels will be available to you to ensure the digitalization of your business:

  • Website
  • Search Engine Optimization
  • Landing Pages
  • Social Media Marketing
  • Email Marketing
  • Webinars
  • Blog
  • Podcast

We build the solid foundations of your digital strategy

Audit

The audit is a crucial step that will allow us to analyze your digital presence. Together, we will focus on the strengths and weaknesses related to your digital project, as well as a competitive analysis of your strategic business domain.

Integration

Your digital strategy is an integral part of the overall company strategy, and it will be in perfect harmony and synergy with the company's overall communication.

Objectifs

Regardless of the market you operate in, whether B2B, B2C, or B2B2C, there are well-defined operational mechanisms and measurable indicators to meet your business objectives: Brand awareness, Visibility, Acquisition, Loyalty, E-Commerce Development …

Audience

Identifying your audience will allow us to build a solid foundation for editorial strategy and better articulation of personalized, precise, and tailored messages to your target audience.

Channels

The digital strategy will revolve around an action plan defined on the main web channels / media identified as relevant to achieve the objectives set for potential customers.

Charter

Regardless of the digital mechanisms and channels used, it will be about implementing an adapted and personalized content strategy that engages your target audience.

Ressources

For the digital strategy to be successfully implemented at the operational level, it is important to clearly define the internal teams in place to coordinate with the consulting agency and to define the annual budget dedicated to the digital action plan.

KPI’s

Since our marketing actions are data-driven, we will provide a suite of dashboards and performance indicators to track and measure the actions.

Follow-up

Since our approach is based on partnership, it is natural for us to project ourselves into a medium- and long-term performance monitoring process.